Toyota
Lexus
BMW
Gaggenau
Sika
MINI
Citroën
De’Longhi
Haier
Candy
Miele
BORA
Merit HP
Brand mark from Figma
Bosch
Liebherr
Dropin
Extreme Vital
Ford
Gorenje

Selected brands and projects I have contributed to through direct work and agency collaborations.

UX/UI and visual direction

for brands that need clear interfaces, strong visuals and a system that holds together.

Zelene Doline

Featured client

Zelene Doline

Matija Grdina

I design digital products, websites and visual systems.

My work moves between interface, identity and campaign production — defining the key decisions first, then carrying them through pages, formats and markets.

Based in Slovenia / Freelance collaborations with agencies and brands

Selected collaborations

Epic
Madwise
Optiweb
Auto Wallis
Sika
Elpro
Miss Moose
Svilanit
Troia
Dominatus
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Selected work

Case studies

A focused selection of case studies showing interface thinking, brand expression and campaign consistency across different kinds of digital work.

UX/UI · Website design

Zelene Doline

A calm digital experience connecting brand storytelling, product discovery and everyday shopping.

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Packaging · Product presentation

Rosmarino Embalaže

A coherent packaging family bringing clarity and warmth to cookware and kitchen essentials.

View case study

Brand identity · E-commerce

Perla Optika

An optical identity that connects tactile retail details with a complete digital shopping experience.

View case study

Work

Selected work across interfaces, campaigns and visual systems.

A concise record of identity, interface, campaign, banner, print, CGI and rollout work across different collaborations.

15 projects

Capabilities / Services

Identity, website and campaign design, from direction to production.

Digital products & UX/UI

Websites, e-commerce, interfaces and design systems built around content and usability.

  • E-commerce
  • Websites
  • UX/UI design
  • Interfaces
  • Design systems

Brand & campaign systems

Identity and campaign systems adapted across formats, channels and markets.

  • Branding / CGP
  • Campaign concepts
  • Social / display
  • Multi-market rollout
  • Visual systems

Creative production & motion

Motion and production assets developed from concept through final delivery.

  • HTML5 banners
  • Motion
  • CGI / mockups
  • Retouching
  • Print
  • Production direction

Process / Collaboration

From key decisions to rollout.

  1. Define the system

    Set the audience, formats, hierarchy, constraints and visual rules before the work starts expanding.

  2. Design the key moments

    Resolve the screens, campaign frames or identity applications that set the standard.

  3. Adapt and deliver

    Carry the direction across pages, formats, channels, markets and production outputs.

Let’s make something
worth showing.

I work with agencies and brands on selected UX/UI, e-commerce and campaign projects.

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