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Toyota RAV4
A digital campaign developed from one visual direction into social, HTML5 display and performance formats.
The project
The storyboard established the sequence and hierarchy first. From there, the campaign was adapted across motion, static and display placements while keeping the same visual logic.
01 / Social
In the feed.
In the moment.
02 / Motion & HTML5
From frame to motion.
Live HTML5 / Illustrative editorial placement
03 / Display & performance
Built to adapt.
Sponsored / Toyota
The result