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Brand identity / CGP

AZ Odvetniki

A visual identity built around
a compact AZ monogram.

AZ Odvetniki metal signage on a dark office wall
Client
AZ Odvetniki
Role
Brand identity & application design
Scope
Logo, CGP & selected applications
Year
2026

01 / The mark

From A and Z.

Original pencil study combining A and Z into the monogram
Construction study
Final AZ Odvetniki vector logo
Final mark

02 / Colour & type

Olive. Ink. Serif.

New York LargePrint
Original New York Large specimen: SUA
PT SerifDigital & documents
Original PT Serif specimen: SUA
Olive
Deep green
Ivory

03 / Selected applications

In use.

From office signage to printed
and client-facing materials.

Two wine bottles with light and dark AZ labels
Client gifts / Wine labels
AZ business cards showing the olive monogram and serif typography
Business cards
Olive and ivory AZ paper bags with the original monogram
Paper bags

The result

Different touchpoints.
One AZ identity.

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